Call it the Brady Boom. HGTV’s A Very Brady Renovation has exceeded all expectations, becoming the highest-rated series in the network’s history for Live +3 among P25-54, W25-54, M25-54, P2+ and households. Over its four original episodes, the show attracted more than 28 million total viewers, becoming a top-three cable program in the Monday, 9-10 p.m. timeslot, with the first episode (on September 9) registering as the highest-rated season premiere in HGTV history, attracting 40 percent more new viewers to the network. Further, the stellar performance of the show extended to HGTV’s digital platforms, with the premiere becoming the most-streamed episode on HGTV GO in 2019 and the series becoming the second most-streamed series on HGTV GO this year. (If you haven't already done so, be sure to take a tour through the recently renovated Brady home.)
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.