4A’s Announces Winners of 2024 Jay Chiat Awards

amp160amp160The 4Aamp8217s American Association of Advertising Agencies announced the winners of the 2024 Jay Chiat Awards on September 30 celebrating strategic excellence across 12 categories Notable highlights include Leo Burnett Chicago winner of the prestigious Grand Prix for the quotVisionworks 39Subtitlesamp8217quot campaign for Visionworks of America and GSDampampM named Agency of the Year Campaigns that had been in the market at any point in 2023 were eligible for the 27th edition of the Jay Chiat Awards For a list of all 2024 Jay Chiat Awards winners click hereHannah Schweitzer TBWAChiatDay Los Angeles was named Emerging Strategist and Angela Rodriguez alma DDB Visionary Strategist two new awards introduced in 2024 to recognize individual contributions to strategy Anyone from an agency that had submitted an entry this year was eligible to nominate a strategist for these awardsEmerging Strategist EligibilityIndividuals with 15 years of strategy experience in the US advertisingmarketing industry and currently employed at an agencyVisionary Strategist EligibilityIndividuals with 15 years of strategy experience in the US advertisingmarketing industry and currently employed at an agencyMarla Kaplowitz 4Aamp8217s CEO noted the addition of three new categories this year Emerging Trends AI B2B and Gaming saying amp8220The addition of these categories recognizes the ingenious approaches that integrate AI seamlessly into strategic planning and campaign execution the role of strategy in the transformative success of B2B engagement and the growing community of receptive engaged audiences of the gaming industryamp8221A panel of jurors selected 79 finalists from hundreds of entries submitted by agencies around the globe then narrowed the list down to recognize the winners in each categoryHead juror of the ProductService Creation category Christopher Owens who heads brand strategy at TRG and is program lead for Strategy Boot Camp at Miami Ad School said amp8220The Jay Chiat Awards celebrate the imagination and rigor of strategists transforming strategy from a support role to a critical coconspirator of advertising success Effectiveness is a team sport in advertising and shared fluency via a lingua franca fosters collaboration among all partiesamp8221amp8220Awards like the Jay Chiat Awards are our currency as strategists and the building blocks to building legacies for individuals teams agencies brands and the work which will inevitably outlive us allamp8221 remarked Rachel Pool head juror of the Nonprofit category and head of strategy at Ogilvy New YorkPictured at top Marla Kaplowitz CEO 4A39s at the Jay Chiat AwardsPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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4A’s Announces Winners of 2024 Jay Chiat Awards

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