4A’s AInsights: New Resources, Guidance and Training from the 4A’s to Empower Agencies for Effective GenAI Integration

The GenAI Certification CourseThe 4Aamp8217s GenAI Certification Course designed in partnership with seasoned AI expert and technologist Pedro Laboy equips advertising professionals with the knowledge and skills they need to effectively integrate AI into their workflows This course covers everything from foundational AI concepts to advanced applications ensuring that participants are wellprepared to leverage AI for competitive advantage Whether you39re a novice or a seasoned expert this certification will validate and reinforce your expertise and enhance your agency39s credibilityREGISTER FOR THE NEXT COHORTquotI was impressed with the course content as it was comprehensive and engaging The live sessions were particularly valuable providing practical insights and the opportunity to clarify and understand changes that were happening in realtime in the AI space Overall this course has enhanced my skills and confidence in Generative AI making it an excellent investment for our team39s developmentamp8221 Kiley Cowley Director of Digital Buyingamp8220This was an excellent learning experience and worth the effort that I put into it It was clear that there were a wide range of levels of gen AI among our participants and I think that was a positive lots of inspiration from other participants and teams during live breakout sessionsamp8221amp8220This course in a very short window takes you from AI novice to AI genius Pedro39s ability to build on the themes on a weekly basis allows you to feel more comfortable with AI and has you leaving the course thinking about developing your own toolsquotThe GenAI Blueprint Members OnlyNavigating the complexities of AI implementation can be daunting That39s where the GenAI Blueprint comes in This comprehensive guide offers stepbystep instructions for integrating AI into your agencyamp8217s operations From identifying the right AI tools to implementing them effectively the GenAI Blueprint is your roadmap to successful AI adoption It also includes best practices for maintaining a balance between automation and human creativity ensuring that your agency can harness the full potential of AI without losing its key differentiating aspects The blueprint was released in June 2024 New chapters are added each monthGET THE BLUEPRINTForrester 4Aamp8217s Survey Insights The State of Generative AI Inside US Agencies MembersOnlyWhatamp8217s the current landscape of AI usage in US agencies The Forrester and 4Aamp8217s survey report provides valuable insights into how agencies are employing AI technologies This report highlights the trends challenges and opportunities that agencies face offering a detailed look at the state of generative AI in the industry Understanding these insights can help your agency make informed decisions get a peek into what other agencies are doing and stay ahead of the curveGET THE REPORTPreserving Agency Value in the Era of GenAIAs AI becomes more prevalent itamp8217s crucial for agencies to communicate the value of human expertise in harnessing the technology The 4Aamp8217s provides guidance on how to achieve this balance By focusing on the unique strengths of human talent combined with enhanced productivity agencies can differentiate themselves in the age of GenAI Learn how to articulate your value proposition and maintain client trust even as you embrace AI technologiesGET THE GUIDEKey Themes from the 2024 AI Index ReportThe AI Index sponsored by Stanford University offers a comprehensive overview of the state of AI across multiple dimensions The 2024 AI Index Report covers topics such as technical performance responsible AI and the economic impact of AI The 4Aamp8217s has distilled this extensive report into a highlevel summary highlighting the key themes and implications for advertising agencies This summary serves as a valuable resource for agencies looking to stay informed about the broader AI landscapeGET THE SUMMARYWeekly Roundups Noteworthy News LinkedIn SeriesNo time to keep up with all things AI No problem The 4Aamp8217s offers a weekly roundup of the most relevant and noteworthy AI news on LinkedIn summarizing key developments agency professionals need to know Published on Fridays the LinkedIn summary post is a great way to catch up on anything youamp8217ve missed and dive deeper into the topics you care about the mostamp160Get the latest editionFOLLOW the 4Aamp8217S ON LINKEDINamp160The 4Aamp8217s is committed to empowering agencies with the tools and knowledge they need to navigate the evolving AI landscape From certification courses and comprehensive guides to insightful reports and practical guidance the resources available are designed to help your agency thrive Donamp8217t miss out on the opportunity to stay current and competitive Explore all the AI and GenAI offerings from the 4Aamp8217s today and position your agency for success in the futureNot a 4Aamp8217s member Donamp8217t wait Join the 600 strong and growing 4Aamp8217s community of forwardthinking futureready agencies Learn morePosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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4A’s AInsights: New Resources, Guidance and Training from the 4A’s to Empower Agencies for Effective GenAI Integration

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4A’s AInsights: New Resources, Guidance and Training from the 4A’s to Empower Agencies for Effective GenAI Integration

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"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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