The Myers Report’s latest benchmark study, which surveyed media professionals responsible for future budget allocations, reveals insightful trends for 2025 media investments. Respondents were asked to estimate whether budgets for various media categories were increasing significantly, increasing somewhat, stable, decreasing somewhat, or decreasing significantly. The survey results are reported with a 90% confidence level, ensuring robust accuracy in the data, and are crucial for understanding shifting priorities across the advertising landscape.
2025 Advertising Budget Shifts: CTV, Data-Driven, Influencer Media Surge as Legacy Media Continue Decline -- What Sales Leaders Need to Know
