Resetting Marketing, Starting With the 2020 Upfront – Part 2. Another domain in which the idee fixe of lowest cost is ruinous is the CPM metric. Media agency contracts today have impressions guarantees imposed by the procurement departments of client advertisers. If the agency fails to meet its quota it is required to make up the difference by spending its own money.
Pennywise and Pound Foolish: The Almighty CPM
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Jack Myers Leadership Conversations and Industry Renewal Fund
To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
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