Mattel's Blueprint for Inclusion: Leading with Diversity in the Toy Industry

Our conversation covered the balance between physical toys and digital advancements, emphasizing Mattel's cautious approach to integrating technology in a way that enhances, rather than replaces, physical play. A significant portion of the discussion was dedicated to the marketing strategies behind Barbie, showcasing Mattel's intent to forge deep connections with its audience through stories that resonate on a personal level. This approach is a testament to Mattel's thoughtful engagement with consumers, aiming to celebrate diversity and inclusivity.

Employee Resource Groups (ERGs) at Mattel have played a pivotal role in shaping products that reflect the company's diverse fan base. From Lunar New Year dolls to UNO cards for the colorblind, ERGs have been central to ensuring Mattel's offerings are as inclusive as possible. In accepting induction on behalf of Mattel, the leader highlighted the impact of these groups, stating, "ERGs help us ensure that our products are as inclusive and representative as possible."

Mattel's strategy extends to its leadership and talent pipeline, with programs designed to foster an inclusive environment and broaden the talent acquisition funnel. The company places DEIB at the heart of everything it does, from product development to employee growth and leadership training.

The induction of Mattel into the Advancing Diversity Hall of Honors is a recognition of its unwavering commitment to advancing diversity and inclusion within the industry and beyond. .

Mattel's endeavors in DEIB serve as a powerful call to action for industry leaders to embrace and implement practices that champion diversity and inclusion. Mattel's journey is a beacon of innovation and commitment, setting a benchmark for how diversity and inclusion can shape the future of play.