Although younger generations have always acted as agents of disruption, Generation Z’s almost universal access to technology and more multicultural media representations have galvanized them to shift the way they perceive and wield power. For brands, this represents an unparalleled opportunity to engage young consumers by providing platforms where they can connect with like-minded individuals around values and passion points. Those attributes should also be authentically embedded in a brand’s identity and purpose.
Brands Must Play New Roles to Reach and Engage Gen Z
